Building Trust with Dignity

Two hands shaking in front of a black background

I have a friend who’s a Trump supporter, and I recently sent him something I’d written about Minneapolis and asked him what he thought. He asked me why I wanted his views, and I said that I was trying to write something about our country that amounts to more than me talking to me—or to people who agree with me. 

Talking across a political divide can be a tricky process. The first challenge, often implicit, is “can we agree on a set of principles?” The second challenge, often more difficult, is “can we agree on a set of facts?”  

Typically, one side’s facts suggest the other side’s actions are not honoring the principles, and the other side either disputes those facts—or advances another set of facts that says their actions ARE honoring the principles. Frequently, each side is advancing facts that the other side would rather ignore, and this can give both sides a wider perspective. 

That’s how it is at its best. At its worst, the debate descends into insults. Or there is no debate, people just talk to their own side about how good they are (very very good), and how bad the other side is (very very bad), and they go over a list of the other side’s faults. The convenience of talking to one’s own side is that no one says: “Well, what about THIS?”- and brings up facts that undercut our own claims of perfect virtue.

So, back to my exchange with my friend: I asked him for his views because I trust him. How do I trust someone whose views are so different from mine? I trust him to tell me how he sees things without trying to change my mind, make me feel stupid, or tell me I’m immoral.

If we’re lucky (and skillful and disciplined), we can make it to the point where we say: “tell me where I’m wrong–tell me what I’m missing.” By that time, we’ve gone way beyond trying to win an argument. We’re trying to understand another person.

That’s what’s possible with trust. It’s indispensable to every healthy relationship. And, as you may know, the Edelman Trust Barometer, which has been coming out every year for a quarter-century, measures the trust we have for each other and for our institutions.   

As you might imagine, the Barometer shows trust is dropping. The 2026 report expresses concern about “Insularity” – the name they gave to our growing tendency not to trust someone who is different. Only 30 percent are open to trusting people who have different values, different approaches to solving problems, who believe different facts and sources, or have a different culture or background.

In an effort to combat the decline of trust, the Edelman report supplied research on “Trust Brokering” – the art of building or restoring confidence between two sides who don’t trust each other.  

How do you encourage trust among people who are different from each other? Edelman asked respondents who already trust people who differ with them and asked them why.

There were four major answers:

  • “They have an open mind and don’t try to change me.”

  • “They are transparent about how they differ from me.”

  • “They helped me in the past.”

  • “They defended me when I’ve been criticized.”

Is it clear now why I’m writing about the Edelman Trust Barometer? Their advice on building trust amounts to practicing dignity.

The first two bullets above are scale point FIVE on the Index, which is characterized by statements like: 
“speaks openly, explaining their views but never with contempt.”   
“listens intently and sincerely to the other side.” 

The next bullet, “they helped me in the past” aligns with SIX
“can see the good in the other side”
“finds it deeply satisfying to cooperate with the other side”
“finds common interests and values.”

The final bullet, “They defended me when I’ve been criticized,” aligns with SEVEN
“can defend the dignity of the other side, even when it costs them belonging.”
“will challenge contempt to defend the dignity of someone being demonized.”

We believe that treating people with dignity can build trust across divides, even after trust has been broken by contempt. It’s gratifying to see that data from Edelman supports our conviction—and across many cultures and categories.

Respondents in this year’s report say government can build trust by “avoiding rhetoric that blames or vilifies particular groups” (80 percent) and can build trust by “engaging in civil discourse.” (79 percent).

Employers can build trust by “providing mandatory employee training for constructive dialogue amid conflict.” (80 percent)

Okay, this essay is beginning to sound like a marketing piece—but you get the point.  

Trust is the indispensable element that allows communities and societies to thrive. It is now falling to dangerous levels, but treating others with dignity can lift it back up—not just for government or for business, or even for ourselves and our friends and our families, but for our divided country too.

So go write out your views, find a friend from the other side and ask for their feedback. It’s an act of trust. I bet you they give it back.  

Tom


Irvin Scott, a professor at Harvard Graduate School of Education, reflects on how the Dignity Index helped him ask a harder, more honest question of himself.


Dignity in Action

The K-12 team was honored to join the ACSA Winter retreat. This amazing group of superintendents from New York state spent the morning diving into the Dignity Index and exploring how to create a dignity culture in K-12 schools. With district priorities ranging from strengthening curriculum to engaging communities, all participants were able to identify ways the Dignity Index can help enhance the important work already happening in their building.

The K-12 team was at the ACSA Winter Retreat

Massachusetts served as host to the very first Certified District Trainer training of 2026. Just under 40 educators shared two full days of learning—exploring prerequisite skills, the history of the Dignity Index, elements of a dignity culture in schools, and (most of all) understanding how to train their district faculty and staff on the Dignity Index. The MASS cohort left armed with a wealth of resources and knowledge to ignite a dignity movement within their own district. We are so happy to welcome them to the Dignity family!

Certified District Trainers

Our dignity team was on Capitol Hill this week, speaking to a group of Congressional staff members about how the Dignity Index can apply to external communications. The presentation was sponsored by Center Forward, a nonprofit that works to bridge divides, promote bipartisan cooperation, and shape an inclusive political landscape. Tom and Tami led the presentation with a lot of support from Preston and Alexa!

The Dignity team was on Capitol Hill

 
Next
Next

The Circle Unbroken